I don't remember when the Snyder Cut comes out. It could even be out today. I know that I've seen at least two reviews that are actually reviews of the people the author thinks might like the Snyder Cut. Spoilers, obviously. Not for the movie, for those people. Turns out, they're bad! They used to be bad because the Snyder Cut was a Conspiracy Theory and now they're bad because Warner Brothers catered to them - an audience that made them billions. I hardly know what we're supposed to do with this information.

I just don't find it that interesting. I'm more interested, I think, in the dynamics that have intensified this kind of thing. Antagonizing people is de rigueur in media; you're always going to get more of what you incentivize. But it's not merely an optimal strategy anymore - CPMs are choked out, making it a virtual necessity.

The advertising duopoly is an assumption of anyone entering (or scourged by) the "content" business. One of the conversations around the Duopoly is that Amazon's outsider share is on the rise, but I don't think that results in anything good for people who make things. It's just gonna be a cartel, the third leg of a stool the red-hot devil will rule from forever. Whoops! I guess if you own search and advertising and then also the literal markets where advertising is sold it leads to unhealthy concentrations of market power. Who could have predicted it? Super hope it doesn't constrain what's possible online, with predictable results as we pull taut the extremes. Oh, well. I guess we'll just all have to live here in perpetuity.

(CW)TB out.