We've been talking about First Party for a long time and yesterday the site finally went live. We love making T-shirts and we have no intention of stopping, but not everyone can, or wants to wear T-shirts all the time. Some of you might work in an office during the day or maybe you just want something a little classier in the closet. Honestly First Party isn't going to be for everyone. My guess is that some of you guys are gonna hit the site and scratch your heads. If that's the case it's just not for you and that's fine. I think some of you are gonna check out First Party and really appreciate it though.
First Party is something I've been really excited about for years. In fact, if you watched the pilot episode of the PATV show you saw me sporting a black First Party polo during PAX. Originally we thought we could just use blank polos right off the rack but after searching for a year we couldn't find anything we liked. Sometimes we liked the fit but not the material, other times the color just wasn't quite right or the collar wasn't what we wanted. Eventually we ended up having the shirts custom made for us. We spent another year trying to get the embroidery right. The shirts are as nice as we can make them and each one comes packaged in a First Party tin with its own instruction manual.
So if that sounds interesting to you, check out the First Party site. Like I said, it's not going to be for everyone. Be warned though: if you purchase a First Party polo and I catch you walking around with the collar popped, I will take the shirt back right then and there. It's in the Eula.
-Gabe out
