The only way to really understand how the modern influencer superstructure functions is to understand how information used to work. There was "a media" and it was rigorously policed. There's simply too much information to be contiguous at this point; it must divide, partition, like a cell. People live in radically different worlds now, and the same information has a different valence in each of them. Engagement, devoid of context or meaning, is the coin of the realm where data has proliferated beyond our ability to meaningfully process it. This is how it came to be that two objectively abhorrent demons and a greasy, grinning mannequin have entered the business of feeding children.
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